Precious Gemstones & Custom Jewellery
YOUR KIND OF
Extraordinary
Bringing you some of Earth's finest precious gemstones, the ultimate one-of-a-kind luxury. Whether you are adding to your collection, searching for fine jewellery, or wanting to create a custom ring or jewellery piece for yourself or a loved one, this is the place for you.



Unrivalled beauty millions of years in the making. Welcome to New Zealand's leading precious gemstone collection, curated by our world class gem experts.
Discover More →

Crafted from some of the world's finest precious gemstones, these can be your ultimate moment-defining treasures.
Discover More →
UNRIVALLED BEAUTY
Millions of years in the making
Select from one of our exclusive designs, or from our design catalogue, choose your unique gemstone, sizing and specifications and order!
EXPLORE designs
In an act of rebellion against the sea-of-same, we’re fiercely passionate about connecting you with your very own piece of the extraordinary. Bespoke is the ultimate statement of style, luxury and personality for the vibrant, artistic and sophisticated Woman.
Our Process →

Luxury you can trust
Using our deep understanding of International gemstone networks, we bring you an unrivalled sense of transparency and conscious choices throughout your purchasing journey.
View past designs →Contact Us →

Combining a deep knowledge of gemstones, direct to source purchasing, and a truly custom design process, Gemma Brain, Founder of The Sapphire Merchant is the gemstone matchmaker you want on your team.
Book a Consultation →
BEYOND The Facet
